July 16, 2013



Check out this LA Times Article: "Advocates of collective consumerism oppose waste and want you to share your goods or just buy less. On the retailers' end, they are getting creative..."

Some highlights:

"Creating products capable of going full circle is an ephemeral and difficult task. A few companies now believe the solution is to eliminate apparel waste starting at the source, by urging consumers to shop less and take better care of their clothing."

"There's a similar philosophy of "fewer, better things" at San Francisco e-commerce company Cuyana, which asks consumers to carefully curate their closets with a few key pieces instead of buying on impulse. Using a strategy that co-founder Shilpa Shah calls "the retail version of farm-to-table," Cuyana goes to a single country to source fabric and manufacture garments for each collection. The strategy helps lower transportation costs, enabling the brand to keep prices low while maintaining quality."

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